What Readers Can Expect From
With This Ring, I Do Sell

• Recognition of the significant place jewelers have in the human experience, from prehistoric times to today, and the joy found within that role.
• Resources to become a well-rounded bridal jewelry salesperson, along with career paths insights.
• A perspective of the engagement ring sale as a theatrical production complete with the store setting, scripted lines with cues, and characters.
• A sales flow that breaks down the stages of the engagement ring sale into repeatable, manageable steps.
• Sales games and tactics to help customers efficiently discover their chosen ring among endless options.
• Simple and effective translations of jewelers’ jargon to gently educate customers.
• Guidance for navigating through the custom design process, production, and delivery.
• Solutions for challenges in finding the right wedding band for any client.
• Strategy and tactics for continued follow-ups for wedding bands and a lifetime of repeat clients.
• Skills gleaned from professional project management to help visualize, organize, and actualize goals.
• Stories that will amuse, teach, and gratify anyone who sells bridal jewelry.

Purchase your copy today!

Paperback

Ebook

Advance Praise

"This guidebook on jewelry sales is an absolute game-changer. It's not about the gems themselves, but about cultivating lifelong client relationships – a far more valuable skill. I only wish I'd had this powerful resource at the start of my career. It's an indispensable tool for anyone in the industry looking to truly connect with their clients."   -Gil Weitz

"This book is a gem in every sense of the word. It combines practical strategies with deep industry insight, making it invaluable for anyone in jewelry sales. Clear, engaging, and packed with actionable tips—it's the kind of guide you'll return to again and again. I only wish I had this book when I first started selling jewelry!"  -Elizabeth Cooper, Diamond Sales Professional